WSL
Europe's pioneering technology incubator
WSL, a cutting-edge technological company, empowers specialist engineers across Europe and beyond. After years of growth and service consolidation, the brand required a refreshed digital presence to reflect its evolving vision.
Our task was to revitalize WSL’s identity, simplify its offering for seamless understanding via its website, and shine a spotlight on its members and the incubator’s latest initiatives.
We also aimed to streamline communication for entrepreneurs, enabling easier access to internal teams, while reimagining the incubator’s core digital tool, MatMaX.
- Branding
- UX/UI Design
- Design System
- Web Development
- Mobile Development
- CMS Integration
While keeping the existing logo, we redefined the visual structure of WSL’s identity. The goal was to organize and categorize the incubator’s diverse offerings, ensuring users could easily navigate and understand them.
This refreshed visual language not only enhances usability but also serves as a distinctive, modernized element, elevating the brand’s overall image and setting it apart in a competitive landscape.
The new visual language brings clarity to WSL’s entire offering, making it easy to navigate and understand.
Each service is given its own unique identity with dedicated branding, colors, sub-navigation and custom Lottie animation adding personality and depth to the user experience.
To achieve this, we developed a robust design system that transforms the site’s look and feel, ensuring a seamless yet customized experience that reflects WSL’s forward-thinking ethos.
Two key pillars of WSL’s ecosystem are its digital tools and its members.
For the tools, we created dedicated showcase pages, presenting each tool as a marketing highlight and seamlessly redirecting users to their respective platforms.
As for members, we developed an intuitive directory that organizes them effectively, with features like sector-based filtering and a search function, ensuring easy navigation and discovery.
We prioritized a fully responsive design to ensure seamless browsing across all devices. With over 50% of web traffic now coming from mobile, and this trend only growing, we crafted an experience that adapts beautifully to screens of all sizes, offering users the same clarity and functionality on mobile as on desktop.
To manage such specific content, we integrated a robust & flexible content management system.
Leveraging the capabilities of chosen technologies, we enabled precise editing and extensive configuration of visual elements to ensure the platform meets every need.
Additionally, we offered an intuitive translation system that offers a visual approach, allowing teams to efficiently create and manage multilingual content with ease and accuracy.
WSL’s flagship tool, the Maturity Matrix, empowers entrepreneurs to assess their project’s readiness for market launch.
Collaborating closely with the in-house team, we revamped this tool to make it dynamic and user-friendly, delivering it through a responsive website and cross-platform applications for mobile and tablet devices.
