Tigre Yoga
Multi device digital ecosystem of video on demand products
Tigre Yoga, a leading French platform in the yoga sector, with a wide network of physical locations and a team of expert instructors, making it a go-to for yoga enthusiasts.
However, its digital presence fell short, despite a rich library of exclusive video content. The challenge was to create a comprehensive digital ecosystem that would allow users to access this content on demand.
Our mission was to bring to life an intuitive user experience and interface for a streaming platform, available on web, iOS, and Android, in collaboration with Alpha Networks.
- UX/UI Design
- Design System
- Web Development
- Mobile Development
A key user request was the ability to quickly preview content while browsing Le Tigre’s extensive catalog.
To address this, we designed a seamless interface that allows users to preview content instantly, gradually diving deeper into the details until they’re ready to launch the selected video.
Yoga is practiced anywhere you feel at peace—whether at home, in a dedicated space, or even outdoors. It was essential to provide a digital experience that supports all these environments.
To achieve this, we collaborated closely with our clients and users to design responsive web interfaces, as well as tablet and smartphone applications, ensuring seamless access across devices.
We leveraged with cross platform technologies to unify development, enabling a shared codebase across web, iOS, and Android. This approach streamlined efficiency while maintaining a seamless user experience. We also integrated key mobile-specific features, including in-app payment, a native player with adaptive bitrate streaming & DRM support, as well as an offline mode for uninterrupted access.
A great interface should be intuitive and consistent across all its elements. That’s why we developed a comprehensive design system that ensures users can easily navigate a cohesive interface, no matter the screen.
Like any sport, yoga is practiced at different levels. It was essential to create personalized profiles that adapt to each user's skill level and specific interests.
By answering a few simple questions, users can create a profile that tailors content to their needs, making it easier to navigate the catalog.
To motivate users to maintain their practice, a progress tracker allows them to monitor their weekly sessions and discover content that complements their practice.
To deliver high-quality content, Le Tigre reserves its best offerings for premium offers or paying partners, ensuring the service remains profitable while still providing valuable free content to other users.
A simple, clearly identifiable conversion funnel has been designed to access premium offers, with a focus on ease of use. Special attention was also given to payment methods, using the secure and efficient Stripe solution.
A range of additional features have been seamlessly integrated into the platform to meet user needs.
These include offline mode for mobile devices, live streaming for practicing and interacting with instructors, weekly blog content, curated courses with a series of videos, and much more.
